The purpose is to clarify the realistic strategies and means of visual management of urban rail transit. Through the recognition of the content, object, goal and mode of visual management of urban rail transit, combined with the case study, this paper combs the methods of standardized management, identification management and guidance management for passengers'behavior with the help of graphics, symbols, colors, lines and arrows in the specific management practice of urban rail transit. It is pointed out that graphics, colors and lines play a specific and important role in the three-dimensional, visualization, visualization and intellectualization of urban rail management space.