Born in the middle of 18th century in Europe, bicycle was appeared in the mid-to-late 20th century in China. After the founding of PRC, bicycle gradually became the main means of transport for people and paves the way toward the status of the kingdom of bicycles. The welld e s e r v e d " t r u m p c a r d " i n k i n g d o m o f b i c y c l e s i s F o r e v e r w h i c h m a d e b y Shanghai Bicycle Factory. From the late 1960s to the late 1980s, as one of its designers and witness, the writer witness its development, evolution and transformation in design of sign and product, and the writer master a lot of firsthand material, will be publicly for the first time for designers and