］I n t h e i n d u s t r i a l e r a , we have made great achievements. But it has also brought an unprecedented c r i s i s : e n v i r o n m e n t a l d e g r a d a t i o n , resources depletion, national and regional d e v e l o p m e n t i m b a l a n c e a n d r e g i o n a l political instability. Even deeper crisis is cultural diversity and traditional culture disappearance, sense of the value of human existence and significance loss. In the post-industrial era, these crises b e c o m e m o r e i n c r e a s i n g l y a p p a r e n t . Design phenomenology tells us how to deal with the relationship between science, t e c h n o l o g y , n a t u r a l e n v i r o n m e n t a n d human being, how to pursuit a sense of valueof human existence and sense of meaning from living world. Therefore , the reflection on contemporary design culture, it's purpose is not to promote design culture of post-industrial give up advanced science and technology and revert to the traditional craft handicraft manufacturing (which is typically utopianism and historical reductionism ), but really learn from the wisdom of traditional design culture, in order to achieve a return to the life world.