Chinese character is one of the oldest characters in the world, and it is also the information carrier of the Chinese nation to record its splendid civilization. As one of the three elements of visual communication design, the characters of Chinese characters are widely used in the field of application. The purpose of this paper is from the symbol of Chinese characters in logo design in the construction of the angle, expounds the connotation of Chinese characters, and convey the signifier and refers to the relationship, with logo design case analysis of Chinese characters form construction, and according to the design of Wuhan Panlong City Ruins Museum sign case summary of Chinese character symbol construction method. Thus further expansion of Chinese characters in the logo design space, rich design language, and can fully reflect the traditional Chinese characters and cultural symbols and modern design closely combined with artistic charm.