B a s e d o n t h e f i e l d research of Harvard COOP, a shop of c a m p u s S o u v e n i r p r o d u c t , t h e p a p e r a n a l y z e s t h e c h a r a c t e r i s t i c s o f t h e COOP campus cultural products shop f r o m s i x a s p e c t s : t h e f u l l s p a c e o f shop, the planning and orderly product classification, the development of the in-depth similar products, the mutual b e n e f i t a n d e n t e r p r i s e c o o p e r a t i o n , t h e c r e a t i v e r i c h s y m b o l a p p l i c a t i o n . Then the paper compares the current p r o b l e m s o f t h e d e v e l o p m e n t o f t h e c a m p u s c u l t u r a l p r o d u c t s b e t w e e n A m e r i c a n U n i v e r s i t i e s a n d C h i n e s e Universities and analyzes the causes of the gap. And make a suggestion on our campus cultural product development from the consciousness level, the managementlevel, the design level and the industry level.