The mobile terminal service of academic journals and the focus of the service should be designed according to its position in the media matrix composed of journals, websites and mobile terminals. The mobile platforms to provide service of academic journals can also be diversified in order to forming a new media matrix system including multiple forms, endpoints and accounts. When constructing this type of new media matrix system, it is necessary to realize the content-matrixization by themes differentiation, to realize the application-matrixization by adapting to the particular contexts, and to realize the function-matrixization by highlighting interaction. On the basis of the above design thinking, the mobile terminal service of academic journals would be enhanced in the mobile-media matrix resonance.