Firstly, the design logic of intelligent products is analyzed from the artificial intelligence products in life, and the characteristics and design characteristics of artificial intelligence products are summarized; Secondly, the characteristics of agricultural society, industrial society and information society artifacts are interpreted from the perspective of human creation and design logic; Finally pointed out that in different technical environments, human aesthetic concerns will change, which is reflected in the design logic corresponding to different aesthetic concerns. The sense of security is the premise of creating a sense of familiarity. In the product design logic, the future artificial intelligence product design will certainly give the intelligent product a perceptual thinking and socialization in human imagination.