Zhanjiang has a rich form of folk art, which is unique in its appreciation and portability, and is unique in its styling and aesthetics. The visual symbols of folk art are integrated with tourism products, and the “cultural take away” strategy of Zhanjiang can be realized by means of folk art commercialization, folk theme culture tour, and folk art as a link. It can realize the “live” inheritance and regeneration of folk art and improve the depth and breadth of the tourism industry in Zhanjiang.