Hunan is a major intangible cultural heritage province, with a large number of intangible cultural heritage projects, rich categories, and regional clusters. The development of intangible cultural heritage study travel has a good resource base and social advantages. In order to deepen the characteristic model of intangible cultural heritage study travel in Hunan Province, based on the current situation and characteristics of intangible cultural heritage study travel in Hunan Province, through analysis of the construction and development cases of Hunan intangible cultural heritage study travel bases, the following five major contents can be summarized: base hardware construction, personnel construction, courses construction, safety guarantee system construction, and evaluation interactive system construction. It also proposes relevant measures to improve the elements of intangible cultural heritage study travel in Hunan Province, providing reference for the development of the province's intangible cultural heritage study travel industry.