Hainan ocean sports season, as one of the Hainan water sports ace projects, have obviously become an effective measure for Hainan to transform its economic development mode and promote the transformation and upgrading of the service industry. Through field investigation of Hainan ocean sports season, the development status and existing problems are elaborated, In the context of the integration of sports and travel, five long-term mechanism optimization paths are proposed, and their significance is summarized, with a view to providing reference and reference for academia.