In the context of cultural and tourism integration, tourism cultural and creative products have received unprecedented attention and attention, and have become an important content to measure the development level of regional tourism. As the central city of Northeast Asia, Changchun is a "Northern China Spring City" with rich characteristic tourism resources. The article focuses on tourism cultural and creative products, combines Changchun's characteristic tourism resources and the development of tourism, and proposes countermeasures for the development of Changchun's tourism cultural and creative products based on the investigation and analysis of the current situation of tourism cultural and creative products in Changchun. It is hoped that it will promote the development of tourism in Changchun City, establish the image of Changchun City, and increase the attractiveness of Changchun cultural tourism.