The Yellow Crane Tower is a very representative tourist attraction in Wuhan. Through investigation and research on the market status of the regional characteristics of the Yellow Crane Tower cultural and tourist souvenirs, the Yellow Crane Tower architecture and historical allusions are used as the starting point for in-depth excavation and analysis, refining its cultural connotation and development value, involving thematic design and packaging design of cultural and creative products, deepening the tourists' impression of Wuhan Yellow Crane Tower tourist attractions, and has important theoretical and practical significance for the spread of the image of Wuhan Yellow Crane Tower.