Starting from the concept of operating a city, we will discuss the strategy of urban cultural and creative product development from the perspective of disseminating cities. The city is the container of stories, and the urban cultural and creative products are the tellers of city stories. In the process of consuming urban cultural and creative products, consumers of urban cultural and creative goods are also listening to urban stories, disseminating urban stories, and promoting cities to the outside world. City managers can develop urban cultural and creative products from the perspective of telling city stories, and use city distribution channels to spread city stories around the world.