The BOPPPS model is used in the classroom teaching reform of copywriting courses in this study, and various teaching methods including case bridge-in method, classic simulation, and experience-exploratory teaching methods are used to obtain the systematic reformation of the integrity of teaching, learning and practice. In the Bridge-in module, the teaching contents of the copywriting course are brought in to attract the students’ attention and stimulate their learning interests. The teaching objective in the copywriting course is determined in the learning objective module, and the students’ learning efficiency can be greatly improved by the course competition. The Pre-test module is used to obtain the students’ knowledge foundation, so as to serve for successive teaching. The participatory learning module is used for the students’ initiative learning. In the post-test module, whether the writing objective of this curriculum is realized needs to be tested to feedback the learning effectiveness in time. The summary module is used for the summary of the copywriting course. Finally, students’creativity and copywriting control ability have been greatly enhanced with the reform of module teaching.