Disney is one of the most representative animation studios in the United States, which pioneered animation derivatives. From the perspective of product semantics, this paper analyzes the design case of Disney animation derivatives, and explores the design principles and methods of animation derivatives from the aspects of semantic extraction, morphological expression, metaphor application, and cultural output, so as to open a new vision for the design of domestic animation derivatives, and bring reference and thinking for the design of domestic animation derivatives that are still in the initial stage.