As an emerging coffee brand in China, the design and marketing strategy of Luckin coffee has important implications for the shaping and development of similar and related brands in China. Through an in-depth analysis of four aspects of Luckin coffee brand commercial design: visual image design, design culture, App design and experience shop design, we study how Luckin coffee brand commercial design plays a role in marketing in terms of external expression, cultural connotation, and overall online and offline design, with a view to exploring the relationship between design and marketing.