Taking the design of the representative lotus leaf tea brand in Xiongan city as an example, taking Xiongan culture and Baiyangdian culture as the breakthrough point, extracting its cultural symbols and Xiongan lotus leaf tea brands are integrated for innovative design. By exploring the brand logo design and packaging design of Xiongan lotus leaf tea, and using aesthetic principles to boldly practice innovation, while enhancing the brand image of Xiongan lotus leaf tea, it will also enhance the added value of its products, to play a certain publicity effect on the dissemination of Xiongan characteristic culture and lotus leaf tea brand.