In the context of cultural tourism integration and rural revitalization, shaping tourism IP will help the cultural inheritance and innovation of ethnic villages and the development of their tourism economy. As a minority village with abundant tourism resources and rich ethnic customs, Nangang Millennium Yao Village has the natural advantage of creating tourism IP. This paper explores a way to build tourism IP in line with Nangang Millennium Yao Village from three aspects: tourist demand, tourism resources and tourism experience. The study provides a reference action path for the tourism development of Nangang Millennium Yao Village, which is of great significance to the cultural expression and development of Nangang Millennium Yao Village.