Abstract:[Purpose] To enhance young people's awareness of automotive safety, this study addresses the current issues of limited forms of automotive safety education, the inability to provide an immersive learning experience through audio-visual and tactile channels, and the difficulty in stimulating young people's interest in learning. [Method] Based on the principles of interactive experience design, this study approaches automotive safety simulation game design from three layers—instinctive, behavioral, and reflective—with the objectives of stimulating users' sensory interest, establishing an intuitive interactive system, and promoting the internalization and dissemination of knowledge. [Result] The designed car safety simulation game can effectively attract young people to participate, enhance their autonomy, interest, and experience in learning car safety knowledge. Most of the test subjects are willing to continue the experience and recommend it to others. [Conclusion] This interactive automotive safety simulation game has opened up new avenues for disseminating automotive safety knowledge. It effectively raises users' awareness of automotive safety issues, deepens their reflection on automotive safety accidents, and enhances the effectiveness of science popularization.