[Purpose] The study endeavors to conduct a comprehensive analysis of current development dilemmas within the Anzhenbao Scenic Area. The ultimate aim is to optimize service quality, enhance the tourist experience, and propel the inheritance and development of architectural culture. [Method] The Customer Journey Map (CJM) was utilized to meticulously map out the behavioral and emotional trajectories of tourists, thereby identifying crucial pain points. Additionally, the Importance-Performance Analysis (IPA) method was adopted. An evaluation system was constructed across six dimensions: transportation, accommodation, sightseeing, entertainment, catering, and shopping. Through questionnaire surveys, a quantitative analysis was carried out to measure the gap between tourists' expectations and actual experiences, thus clarifying the priority areas for improvement. [Result]A WeChat mini-program solution integrating online booking, tour guiding, and feedback functions was designed. Moreover, systematic strategies were proposed, encompassing transportation upgrades, intensified publicity efforts, facility enhancements, and the deepening of cultural experiences. [Conclusion]The integration of CJM and IPA proves to be an effective approach for diagnosing service issues in heritage scenic areas, offering a practical pathway for the sustainable development of traditional village tourism.