[Purpose] This study aims to explore effective pathways for applying the PBL (Project-Based Learning) model in art and design education, addressing the limitations of traditional teaching methods in cultivating students' practical and innovative capabilities. [Method] By integrating theoretical framework construction with teaching practice, this study takes the "Typography and Layout Design" course at Kashgar University as an example. A two-stage PBL teaching model—centered on "project-driven learning and competition-based training"—was designed and implemented. The effectiveness of this model was evaluated through both quantitative and qualitative assessments. [Result] The findings indicate that the model significantly enhances students’ learning initiative, teamwork skills, and creative thinking, demonstrating strong feasibility and effectiveness. [Conclusion] PBL teaching model effectively promotes the integration of theory and practice in cultivating art and design talents. However, it also imposes higher demands on teachers’ abilities in project design, classroom management, and formative assessment.