[Purpose] This study aims to explore how to address the inheritance dilemmas and development challenges faced by Yaozhou Kiln ceramics, through the Intangible Cultural Heritage(ICH)+ cultural and creative products' model, to promote its creative transformation and innovative development. [Method] Through literature and market analysis, current issues in the research and development and design of Yaozhou Kiln cultural and creative products were identified. Building on this foundation, anthropomorphic blind box designs were created for the four classic vessels of Yaozhou Kiln. Finally, a comprehensive integrated marketing communication strategy, combining online and offline approaches, was formulated and validated using the AISAS consumer behavior model. [Result] A series of cultural and creative products, including four anthropomorphic character blind boxes, their packaging, and derivative merchandise, were developed. Furthermore, the implementation of promotional strategies based on the AISAS model achieved remarkable success, effectively completing a marketing closed-loop from cultural exposure to purchase conversion and spontaneous dissemination. [Conclusion] The "Intangible Cultural Heritage" + "Trendy Play" model for cultural and creative design effectively preserves and transmits traditional intangible cultural heritage. Moreover, systematic marketing strategies formulated using the AISAS model can significantly boost cultural outreach and market competitiveness. This model provides a valuable practical example for the modernized inheritance and commercial promotion of other intangible cultural heritage projects.